GLUB is a streaming platform designed as a digital gathering place for all ages. It offers movies, series, and integrations with Spotify, Twitch, and YouTube in one solution. The brand development followed three phases: strategic briefing, competitor analysis, and identity design.
The name GLUB comes from the fusion of club and hub, symbolizing connection and community. Visual identity features simple forms, rounded typography, and an inclusive color palette. The tone of voice is friendly, welcoming, and engaging. The result is a cohesive and distinctive brand that connects emotionally with its audience.